The drastically changed global marketplace demands of us a paradigm shift in thinking about research, distribution, marketing, advertising, customer relation, sales promotion and all the other steps in the selling a product and building a brand.
De-massification has transformed yesterday's monolithic consumer market into smaller and smaller fragments. Globalisation, entry of international brands, introduction of malls and multiplexes, exploitation of computing technology, easy EMI purchases, use of the credit cards, entry of satellite and now interactive television, spread of internet, mobile reaching the masses, rapid convergence of technology, and many more forces; have all dramatically changed the market, the marketers and the customers. We call this new emerging market as the 'NEW AGE MARKET' where both the marketer and the customers have undergone a tremendous change in their buying/selling behaviors and patterns. Today, the big question is whether traditional advertising and marketing methods are still relevant to connect with this New Age Customer or is it time to GO BEYOND.
GO BEYOND!:: Incepted in 2005 in Mumbai, India.
:: Spend 10 years as a creative agency and now evolved to become a Brand Building & Management agency.
:: We are one of the divisions of BEYOND Communications Pvt Ltd, a media house owning 18 business divisions.
:: We currently have offices in Mumbai and Hyderabad.
:: We are setting up offices in SIX cities viz. Delhi, Bengaluru, Chennai and Kolkata in 2016-17.