India's Leading Luxury Hotel - ITC Hotels
'Remembering Bombay' a brand desire initiative for ITC Grand Central, Mumbai.
the Rhythm of Love
Building DESIRABLE BRANDS © TM
Beyond Advertising is a Brand Building Advertising Agency offering the most unconventional brand development approach to build 'BRAND DESIRE' for your brands.
Our Brand Building methods are designed to go beyond the traditional advertising methods and penetrate the 'Minds, Hearts & Soul' of the customers creating a distinct Brand Value what is best termed as 'BRAND DESIRE'.
New Age Customer
THEY WANT TO 'CONSUME BRANDS'.
THEY ARE OPEN TO A BRAND-CUSTOMER RELATIONSHIP.
BUILDING BRAND DESIRE - THE STEPS
- Defining the Brand DNA and the Brand IDEA.
- Have clarity on the Brand Values it wants to build.
- Develop a Brand Vision to see customers as Brand Ambassadors.
- Commit the company to the ‘Brand Desire’ brand building methodology.
- Develop the Brand MESSAGE keeping in mind the Product & Brand Lifecycle.
- Develop a communication methodology to reach-talk-interact-gain the customer.
- Develop the Brand Communication based on the ‘Brand Desire’ methodology.
- Develop different brand messages and experiences using strengths of different mediums.
- Plan the right media mix for an effective reach and interaction with customers.
- Different messages and experiences need to be delivered through different mediums but translate into one common ‘Brand Value’.
- Measure the effectiveness of each medium and the messages delivered.
- Have a dialogue with the customers to share the ‘brand idea’.
- Talk with customers to invite them for a relationship which is beyond the product/services.
- Provide platforms for interactions with the customers and create newer opportunities of engaging with them.
- Introduce newer interactions to promote the product need and fuel the Brand Idea.
- Deliver a Brand Experience that is unique and involving.
- Stay connected with the customers to track their needs both tangible and intangible.
- Develop the relationship and build a happy and loyal customer community.
- Win the ‘heart’ of the customers.
- Win customers not for a sale but as a partner that fulfills their ‘needs’ and ‘desires’ for life long.
- Using the advantage of ‘Brand Desire’ win over competition and acquire their customers.
- Maintaining a loyal customer is better than keep finding new ones.
- Follow your new Brand Vision to go beyond the traditional formats of product-customer relationship.
- Go beyond the product and cater the true ‘needs’ of the customer.
- Work and fulfill intangible desires connected to your product.
- Convert customers to Brand Ambassadors who will consume, recommend and promote our products from their heart.
- Regain customers who have been lost over the past due to competitive advantages.
- Re-invite customers to experience the new Brand DNA and win them back.
- This time using the new Brand Desire methodology to WIN the Heart, Mind and Soul of these customers.
- Gain and Retain them for life as loyal customers.